Qualcomm plans to re-enter server market with new chips

According to Bloomberg, Qualcomm is trying to re-enter the $28 billion server processor market to reduce its reliance on the smartphone market.


The company is looking for customers for a product from chip startup Nuvia, which it acquired last year. Amazon AWS, one of the biggest buyers in the server chip market, has agreed to investigate Qualcomm's products.


Qualcomm CEO Cristiano Amon is trying to transform Qualcomm into a broader chip provider than just chips for smartphones. Four years ago, Qualcomm tried to enter the server market, but then chose to give up. At the time, Qualcomm was trying to placate investors by cutting costs after fighting off a hostile takeover by Broadcom.